Despite regulatory complications hanging in the balance, cannabis has been entering into food and beverage at a rapid pace. Investments are pouring in, companies are making promises to launch new products and consumer interest continues to spike.
Now C-suite level executives in the food and beverage industry are getting in on the action and going green.
From PepsiCo and Kellogg to Mars Wrigley and MillerCoors, top food and beverage veterans are increasingly changing jobs and making a move into the cannabis space.
In July, Kellogg’s former chief financial officer Fareed Khan joined Surterra Wellness as CFO. Several former leaders from Chipotle and food manufacturing firms also moved to CBD company NectarTek last month. These names add to the growing list of leaders in the industry making the exodus to cannabis.