New Arizona Beverages partnership will create THC-infused goods

Dive Brief:

  • Arizona Beverages and Dixie Brands, a Denver-based cannabis company, entered into a partnership last Friday for the production, distribution and sale of marijuana-infused products containing THC.
  • While there are no definitive product plans yet, officials said the partnership will develop a line of vape pens and gummies before beverages, The Wall Street Journal reported, which will first launch in the U.S., followed by Canada and Latin America. 
  • A definitive agreement, expected within 45 days, will give Arizona a stake of up to $10 million in the weed company.

Dive Insight:

Ask someone what’s trendy in the food and beverage space and the word “cannabis” is likely not far from their lips. With such buzz around the ingredient — Euromonitor is forecasting that it will become the next big functional ingredient — it’s no wonder Arizona Beverages is the latest company to get into the game.

What’s different, however,

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