Former Goop Directors Tap Booming Market With Elevated CBD Retail Platform

As attitudes and legislation change around cannabis, companies are clamoring for a share of what is turning out to be a booming industry. Selfcare brand Fleur Marché is hoping to corner its part with elevated CBD, integrating it into a seamless purchasing platform that also educates customers.

Ashley Lewis and Meredith Schroeder, the co-founders of Fleur Marché, are applying their experience working at high-end women’s etailer Goop to selling Cannabidiol (CBD), a chemical component of cannabis that preliminary research shows has multiple health benefits, to the underserved female market. The brand incorporates CBD into lotions, bath items, edibles and other goods, packaged in the familiar high-end beauty style that makes the products more approachable. The focus for these various items is on improving health and wellness, with starters kits that tackle sleep issues, anxiety, period pain and skin problems.

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