UFC partners with Aurora Cannabis to develop CBD-based sports products

UFC Aurora Cannabis CBD based sports products Roar
The UFC and Aurora Cannabis will together develop CBD-based products under the brand ‘ROAR Sports’.

One of the world’s largest cannabis companies, Aurora Cannabis, and the world’s premier mixed martial arts organisation, UFC, have struck a deal to conduct a joint clinical research program into hemp-derived cannabidiol (CBD) – with intentions of creating a high-performance sports brand called ROAR Sports.

The pair signed a sponsorship deal in May this year with a plethora of options already on the table including lucrative endorsements and marketing products to billions of fans worldwide.

Combining the two powerhouse companies will mean product development is well-funded and could potentially be

... read more at: https://smallcaps.com.au/ufc-partners-aurora-cannabis-cbd-based-roar-sports-products/

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