Natural skincare is having its day in the cosmetics industry. According to Statistica, the global skincare market will grow to US$180 billion in 2024. Even men are looking into skincare; a study by research firm Mintel found 1 in 3 dads are concerned with looking younger and 52 percent of men overall are most concerned with having a “healthy” appearance.
Consumers are increasingly interested in products with natural ingredients, as indicated by increasing Google searches for natural skincare brands in recent years. According to Google Trends, searches for “best natural skincare products” have increased 300 percent from January 2017 to January 2019; searches for “all natural skincare routine” have increased 250 percent; and searches for “all natural skincare” have increased 200 percent. Consumers are increasingly wary of potential effects of skincare ingredients commonly used in conventional products, such as parabens and sulfates, which have been linked to issues ranging from skin