With Massachusetts preparing to open the recreational marijuana marketplace in just a few months, MIT’s Sloan School of Management is turning over a new leaf.
The business of pot is now part of Professor Scott Stern’s graduate classroom.
He says the perception of marijuana in our culture is changing, and the mainstream opportunities are too hard to pass up.
“And we’re at that kind of moment, like the end of prohibition, and people preparing for that in America,” says Stern.
He’s using online marketplace “Jane” as a case study.
“People use the analogy of, ‘oh, you are becoming the Amazon of cannabis,'” says CEO Socrates Rosenfeld.
Since NBC10 Boston featured the start up last year, this company, which is also a search site helping customers find cannabis dispensaries, has become a budding