Health Canada offers a framework for the sale of edible cannabis products before the October 2019 launch. Will we be ready?
By Sylvain Charlebois
Atlantic Institute for Market Studies
You think October 2018 was complicated, wait until edible cannabis products are legalized by October 2019.
It’s just a matter of time before the edible market represents the majority of the cannabis market in Canada. A study released last year suggested that 93 per cent of consumers supporting Ottawa’s legalization plans would try a cannabis-infused food product. Curiosity will drive many Canadians to try edibles.
If the United States is a valid example, sales will likely explode over the next decade. A recent report says cannabis edibles sales in the U.S. reached $1.4 billion over the