Study looks at how cannabis will disrupt food and beverages

Dive Brief:

  • The global cannabis market stands at $150 billion today and legal sales are expected to grow to represent 77% of the total global market by 2025. With such growth on the horizon, Euromonitor released a white paper that explores the effects this ingredient will have on FMCGs. 
  • The paper noted alcoholic drinks are by far the most embedded consumer packaged good in the cannabis sector. It indicated there is an expectation for “THC” to replace “ABV” as an indicator of intoxicant levels in adult beverages.
  • Euromonitor also noted it expects to see global sales of CBD-infused packaged foods to double during the next two years.

Dive Insight:

What was once a Schedule 1 narcotic frowned upon by the average consumer has transformed into a disruptive force that is part of conversations in CPG boardrooms across the world.

Alcohol companies are particularly getting into the market. This evolution of alcohol companies into alcohol

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