While Sears’ immediate fate remains uncertain, as former owner Eddie Lampert tries tothe bankrupt retailer, its epitaph is already being written.
“Sears will now act as a case study in how not to run a retail operation,” said Neil Saunders, managing director of GlobalData Retail. “It also serves as an example that even the once most powerful and cutting-edge of brands can easily fail in a retail environment where change and evolution are the order of the day.”
Certainly it’s not the legacy that company founders Richard Warren Sears and Alvah Curtis Roebuck might have predicted when they opened the store in 1893. So what laid Sears — a survivor of depressions, recessions and other economic calamities for more than a century — low?
“Incredibly poor strategic decisions, chronic underinvestment and continuous financial machinations designed to keep the