Photos to sell cannabis wanted, can’t glamorize product. Biz opportunity advertised by BCLDB

Wanted: photographers to take pictures of cannabis products and accessories for marketing materials related to government run B.C. Cannabis Store retail sales.

Images must be able to navigate a fine line between being attractive, but not be seen to glamorize the product or promote its use.

That is the gist of a business opportunity that the B.C. Liquor Distribution Branch put out to the public recently by way of a request for proposals on the province’s B.C. Bid website seeking photography contractors.

“As a branch of the provincial government, all opportunities to provide goods and services to (the BCLDB) that support the wholesale distribution and retail sale of liquor and cannabis are advertised on B.C. Bid,” said spokeswoman Viviana Zanocco.

Photography is a new addition to the list of expertise, along with product knowledge and retail experience, that the branch is looking to develop for the newly legalized industry.

In the RFP

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