As cannabis products enter the mainstream, two markets remain largely untapped: women’s health and sexuality.
While various compounds in cannabis have long been thought to alleviate symptoms associated with pain and stress from menstruation, there hasn’t been a lot of research to back it up.
Foria Wellness, a startup based in Venice Beach, California, is seeking to change that.
It released a line of products – including lotions, sprays, vaporizer pens, and marijuana suppositories – designed to help women with everything from treating menstrual pain to having orgasms.
“Women have been saying it works for 10,000 years,” Foria CEO Mathew Gerson told Business Insider in a recent interview, referring to cannabis. “And I don’t think men have been listening.”