Green Rush: The Beverage Business and CBD Part 1

The green rush has officially arrived.

Once derided as the scourge of America’s youth, cannabis is now being touted as one of the country’s biggest potential cash crops. As of 2018, 18 states and the District of Columbia have legalized medical marijuana use and sales, with a further eight states allowing for recreational use. According to market research from New Frontier Data, the U.S. legal cannabis market, which includes both medical and adult-use sales, was valued at $8.3 billion in 2017 and is projected to grow annually by 14.7 percent through 2025, when it is expected to be worth almost $25 billion. In the first five weeks of 2018, cannabis-based businesses in North America received around $1.23 billion in investment, compared to $178 million in the same period last year.

But this new era of reefer madness goes beyond simply catching a buzz. Within

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